Real Estate and Instragram go together like peanut butter and jelly. So why aren’t more agents using the platform? I believe one reason is they struggle with what to post. But I have good news! As a Realtor, the opportunities are endless. You tour homes, have listings and are in the community all the time! All you need to do is start being more aware. See three examples of posts below and how to craft them to remind people you are an agent.
Plants, Trees & Flowers
Next time you are out showing property, be cognisant of what catches your eye and snap a picture of it with your phone. You already naturally notice things as an agent so the key is to remember to snap a picture. Perhaps there is an especially impressive tree in the front yard or a stunning potted plant on the front porch or a gorgeous arrangement on the dining room table . . . all of these would do very well on Instagram. Below is an example of a post I did (and then deleted since I am not a Realtor): Notice I have chosen a beautiful picture of flowers with multiple colors and a brick accent, I have added a location (Fairfax County, VA), the text part of my post has a touch of my personality and I have made it obvious that I am a Realtor and lastly, I have used 15 applicable hashtags using the 5/5/5 method (5 location based hashtags, 5 activity based hashtags and 5 fun/expressive hashtags). The hashtags for this post are #fairfax #fairfaxcounty #fairfaxva #nova #northernva #flowers #landscaping #backyard #singlefamilyhome #moveupbuyers #backyardgoals #realtor #sorelaxing #gladIamNotAllergic #colorfordays
Beautiful Décor
I find model homes are the easiest to find stunning décor. Builders are so good at decorating, aren’t they? Next time you are passing by a new community, stop in, tour the model and snap a few pictures of what catches your eye (seeing a trend here?) and voila . . . you have content in your phone for posting over the next few days. Below is an example of how to do this while reminding people you are an agent. Notice I have chosen a beautiful bathroom picture with a splash of color, I have added a location (Loudoun County, VA), the text part of my post has a touch of my personality and I have made it obvious that I am a Realtor and lastly, I have used 15 applicable hashtags using the 5/5/5 method (5 location based hashtags, 5 activity based hashtags and 5 fun/expressive hashtags). The hashtags for this post are: #ashburn #ashburnva #loudoun #loudouncounty #northernva #ryanhomes #newconstruction #modelhome #masterbathroom #realestate #iwantone #timetonegotiate #springmarket #karakares
Highlight Local Places
Not a day goes by that we aren’t in a local coffee shop, restaurant, store, park, school, etc. Keep your eye peeled for interesting and beautiful things. Sometimes our coffees come with foam art (hearts or swirls), THAT’S AN INSTAGRAM MOMENT. Sometimes a restaurant has a super unique bar; THAT’S AN INSTAGRAM POST. Sometimes a store has a local artist’s work on display or for sale, THAT’S AN INSTAGRAM POST. Parks have creeks and animals and rare birds and views of a gorgeous sky, THAT’S AN INSTAGRAM POST and schools, well they have your kids! And if you’re not keen on posting your kids, post pictures of flyers displayed of upcoming plays, musicals, mattress sales, etc. The best part of this kind of post is that you get to mention a local place and that ALWAYS gets you more engagement. Below is an example of how to craft this kind of post AND remind people you’re an agent: Notice I have chosen a modern and colorful establishment, I have added a location (Henry’s Sweet Retreat), the text part of my post has a touch of my personality and I have made it obvious that I am a Realtor and lastly, I have used 15 applicable hashtags using the 5/5/5 method (5 location based hashtags, 5 activity based hashtags and 5 fun/expressive hashtags). The hashtags for this post are: #bethesda #montgomerycountymd #bethesdamd #maryland #moco #realtor #realestate #showingproperty #icecream #cookies #henryssweetretreat #afternoondelight #sugarrush #sugarfix #guiltypleasure
TAGS: #RealEstate #SocialMedia #Marketing #Instagram #Realtor #RealEstateMarketing
Kara Macdonald is the Owner of Your Favorite Title Lady, LLC and the Vice President of Pruitt Title, LLC. Her mission is to inspire real estate agents by teaching them how to market themselves better online and offline through blogs, vlogs, webinars and in person consultations. She can be reached by email at kara@yourfavoritetitlelady.com and on her cellphone: 571-432-9382.
