When I first fell into the marketing / networking world, I loved it.  I saw opportunity after opportunity and it was very exciting.  I met with people, started to build relationships, met with them again, called them, and even got some of them to give me a shot at their closings.  I learned quickly that people were anxious to help other people by way of introductions to people I wanted to meet.  It was wonderful.  I definitely succeeded in gaining new business for thew title company I was working for at the time.

The more people I met, the more information everyone wanted to give me.  I couldn’t believe how many tools and seminars and blogs and classes and workshops and trips I had to take.  I immediately got to work!  I mean, if they were doing all of these things and it was ALL working for them, it would definitely work for me too, right?  WRONG!

Don’t get me wrong, I was (and still am) very grateful for everything everyone told me.  BUT, I became very overwhelmed with wanting to do EVERYTHING everyone told me.  At the beginning of 2014 (after being in this new world for approximately 18 months) I decided I needed to FOCUS on a few things (three at the most).  It was not easy because I knew that all of the things worked and I wanted to be successful.  I needed a new perspective. A former Boss used to tell his wife, “Sweetheart, you can have anything you want, but you can’t have everything you want.”. This goes for business too.  I can do anything well, but I cannot do everything well.

Since I began with Pruitt Title in June 2013, I knew there were a couple of activities that produced the most fruit.  I decided those two activities is what I would put the majority of my time, resources and energy into.  I also had a dream of developing and teaching classes to consumers and realtors.  I decided to make that a goal for 2014.  Now I had a plan.  Three things.  No more, no less.  I am happy to report that while every day is not perfect, I focus on these three things and have seen my business and myself grow exponentially.  If a new, bright, shiny idea or thing pops up, I remind myself of how I felt chasing every shiny thing in 2013.  It wasn’t fun, nor did it produce any fruit.

The real estate business is full of fantastic ideas, classes, systems and people.  If you can discipline yourself to focus on what bears the most fruit, and recognize key opportunities that will truly improve your business and yourself, I guarantee you will see a harvest like you have never seen before.

Pruitt Title is an independent, woman owned title insurance company licensed in Maryland, Virginia and the District of Columbia.  We close anywhere at anytime.Kara Macdonald is the Director of Business Development and can be reached at 571-432-9382 or via email at kmacdonald@pruitt-title.com.

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