The Mind Blowing Benefits Of Creating Content – Ep 011 – by Pruitt Title

Welcome to the Real Deep Dive Podcast with Kara Macdonald. Today’s episode features special guest Christy Edgar, creator of Content Accelerator and writer at Inman.

Professionals in other industries seem to have shifted to the creation-of-content aspect of their career perhaps better than real estate agents, but we’re waking up to the tremendous benefits that can come from committed, regular content. Blogging, vlogging, social media, podcasting, etc.

Learn why you should you have your own personal website in addition to your website through your brokerage. Kara and Christy explain exactly how to go about getting your own and the sweet spot for how much to spend to get the mobile accessibility you need, but not the extra bells and whistles you don’t need.

Blogs should contain a minimum of 300 words so google will recognize it as new content. 2000 word blogs, long form content can really help your SEO, too. Think of your blog as an advice column. If you don’t feel confident in your own writing abilities, don’t let that stop your from blogging. Honestly, you’re not alone. Many bloggers hire a a copy editor from a freelance website or they can even commission high-quality content from their network of friends, family and colleagues. Christy reminds us that everyone knows and English major.

Vlogs can be used in addition to blogging or they can stand alone. Facebook Live and Instagram Live are great platforms for vlogging. Then you can download your video and also upload it to your Youtube channel. One aspect of video creation that tends to concern people is thinking that they don’t look polished enough. Please don’t let that hold you back. Your authenticity is actually a strength in making connections. Please can see what it’s really like to work with you in real life. This is so much more effective than a staged broadcast journalism production.

Instagram Television (IGTV) is a really undersaturated video platform. “Digging in to something like that and being one of the first ones in your market who is out their producing content – people want to watch and you really have an opportunity right now to build in a pretty new platform and that’s a really cool thing.”

Are you interested in the future of Facebook amid all of the recent legal and privacy issues? Tune in to hear Christy’s take on whether you should still maintain a business Facebook page. Also, learn some strategies for boosting your Facebook ads.

With all of this Kara explains that everyone wants to learn about lead generation but we sometimes procrastinates starting the very thing that will help us with leads. She says this happens to her sometimes, too. She thinks it’s going to be difficult, but once she dives in and immerses herself in learning the new material, she’s always so happy she did. It either pays off for her business or she realizes that it may not be for her, but at least she found out for herself and it wasn’t ever as intimated as she thought it would be.

Learn about the awesome tool that Christy swears by called the Hashtag Generator App. You’ll love it!

Christy’s Content Accelerator program is amazing! She writes organic content for you, two 1000-word posts each month with built-in personalized fields and two outlines for those blogs so that you can write your own. You also get membership into a private coaching program with Christy for $297. A content marketing plan like this would be very expensive if you look around out there, but Christy honestly just wanted to help people. It’s a pretty-intensive content plan all done for you. It’s the difference between ice cold leads and warm leads. Feel free to reach out to Christy to chat with her more about her program by calling her at 571-334-5247.

Above all, be patient, put out content regularly and ask for reviews on every single transaction. Thanks for listening to our show today brought to you by Pruitt Title, licensed in Maryland, DC and Virginia to handle Real Estate Settlements and REBAR Camp Nova.

Kara Macdonald is Your Favorite Title Lady and you can reach Kara via e-mail at: or by phone at: 571.432.9382. She’s also on SnapChat as: favtitlelady. Look for her video blogs and amazing goal setting content.

We’re excited to announce an upcoming event for Real Estate Agents in the DC area called REBAR Camp Nova. Join us on Thursday, September 20, 2018 from 9:30 AM – 4:30 PM EDT for a very informal and very free technology conference. Mark your calendar!

Location of REBAR Camp NOVA:
Workhouse Arts Center
9518 Workhouse Road
Lorton, VA 22079

kara-best-picKara Macdonald is Your Favorite Title Lady and you can reach Kara via e-mail at: or by phone at: 571.432.9382. She’s also on SnapChat as: favtitlelady. Look for her video blogs and amazing goal setting content.

Have a great day and we’ll see you next time in Episode 012!

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