Welcome to the Real Deep Dive Podcast With Kara Macdonald Episode 005 brought to you by Pruitt Title! Today we are diving deep into cracking the conversion code with Chris Smith co founder of Curaytor. Chris is the author of The Conversion Code which is a must-read for entrepreneurs in any industry, but the insights into success in Real Estate are invaluable. Thanks for joining us today!

Curaytor is an amazing resource for Real Estate Agents seeking to stand out. They help agents differentiate themselves and rise above the hundreds of thousands of average likenesses. There is no short cut to growing your business online, so you can either dive in and do it yourself of hire a professional to help.

Chris shares the most important advice that he has for agents. First, you must have a beautiful website to differentiate yourself. Second, quality conversations are essential for building affinity, trust and closing sales. And third, he teaches the “extra mile mindset.” Go above and beyond all of the time. If you just go above and beyond when you need to, it’ll be too little, too late.

Kara and Chris tackle often-asked questions about utilizing Facebook. What is the sweet spot with Facebook posting, what’s new with custom Facebook audiences and is Facebook Live right for you?

Thanks for listening to our show today brought to you by Pruitt Title, licensed in Maryland, DC and Virginia to handle Real Estate Settlements.

Kara Macdonald is Your Favorite Title Lady and you can reach Kara via e-mail at: kara@yourfavoritetitlelady.com or by phone at: 571.432.9382. She’s also on SnapChat as: favtitlelady. Look for her video blogs and amazing goal setting content.

Have a great day and we’ll see you again in Episode 006!