by Kara Macdonald | Jul 17, 2017
A goal without a plan is just a wish, right? Every agent hopes their open house will lead to generating new buyer leads but without a plan, it’s just a wish. And if you’re going to be spending your precious Sundays doing open houses, you should have a clear plan and...
by Kara Macdonald | Jun 11, 2017
There is no doubt that Instagram is hot. It has proven its ability to stay relevant with its release of Instagram stories last August. It is definitely where millennials are with 59% of those between the ages of 18 and 24 active on the social platform and 54% of those...
by Kara Macdonald | Mar 16, 2017
Video is the most untapped method of content marketing by real estate agents. It’s the most effective way to connect with consumers and create brand awareness. So stop worrying about what you look like or whether or not you have recorded the perfect video. You don’t...
by Kara Macdonald | Jan 23, 2017
This was my second Inman Connect, my first in New York and WOW, WHAT A WEEK! I met so many new friends, reconnected with old ones and paved the way for new opportunities. In case you have never been to Inman Connect, I will tell you what it is like . . . It’s a four...
by Kara Macdonald | Jan 7, 2017
WHAT IS A HASHTAG? Hashtags can be so confusing, can’t they? I am here to clear up the confusion for real estate agents. The pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and...
by Kara Macdonald | Sep 16, 2016
As a real estate agent, you are constantly invited to events. Whether it a happy hour, a networking event, industry gathering or a class on the latest technology guaranteed to change your business for the better, the invites are nonstop. While some events can be very...
