Entries by Kara Macdonald

6 Ways Realtors Can Implement Video In Their Marketing

March 14, 2017 By: Kara Macdonald About Video Marketing   Video is the most untapped method of content marketing by real estate agents. It’s the most effective way to connect with consumers and create brand awareness. So stop worrying about what you look like or whether or not you have recorded the perfect video. You […]

Inman Connect New York 2017 Takeaways

This was my second Inman Connect, my first in New York and WOW, WHAT A WEEK! I met so many new friends, reconnected with old ones and paved the way for new opportunities. In case you have never been to Inman Connect, I will tell you what it is like . . . It’s a […]

How To Use Hashtag

WHAT IS A HASHTAG? Hashtags can be so confusing, can’t they? I am here to clear up the confusion for real estate agents. The pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on […]

Three Ways To Determine If You Should Attend A Class

As a real estate agent, you are constantly invited to events. Whether it a happy hour, a networking event, industry gathering or a class on the latest technology guaranteed to change your business for the better, the invites are nonstop. While some events can be very good for your business, I would argue most are […]

6 Ways To Stand Out From Other Agents

Response Time A study done on agent responsiveness by WAV Group and Weichert Lead Network in 2014 revealed 48% of buyer inquiries were NEVER responded to and the average response time in general was 917 minutes (or 15.29 hours). That is staggering! And yet the top complaint I hear in the field from agents is […]

Ratified Contract Now What

You did it! You received your first ratified contract! Next step, send it to the Title Company (and the Lender). But what should you expect after that? What ELSE do YOU need to do? I can’t speak for the Lender but the Title Company needs several additional pieces of information not stated in the contract […]

How You Should Feel After Closing . . .

I remember it like it was yesterday.  It was 1996 when I started working in the title business.  The office was small and intimate.  Typewriters clicked, the phones and fax rang.  We checked voicemail quickly and returned calls right away.  My favorite part was and always will be interacting with the Buyers and Sellers.  By […]

Teamwork Makes The Dream Work

Yesterday was not the easiest day for my team.  We had a difficult closing.  And it was not just one person making it difficult; the buyer was unhappy, the seller was not cooperative, the agents were mad at each other.  The closing took almost three hours.  But is closed. I had heard about Mr. Difficult […]