6 Ways Realtors Can Implement Video In Their Marketing

6-Ways-Realtors-Can-Implement-Video-Into-Their-Marketing-1

March 14, 2017

By: Kara Macdonald

About Video Marketing

 

Video is the most untapped method of content marketing by real estate agents. It’s the most effective way to connect with consumers and create brand awareness. So stop worrying about what you look like or whether or not you have recorded the perfect video. You don’t need a lot of fancy equipment. A smartphone and a simple tripod will do just fine. Below are five ways you can start using video right away.

An Introduction Video

Create a video introducing yourself as a real estate agent and a human being to the world.  The video should be no more than four minutes in length. Let your audience know who you are, why you became a Realtor and what your mission is. Remember to be specific. The more vague you are, the less people you will appeal to. Include a few personal facts about your family and what you enjoy doing in your spare time. Imbed the video on the first page of your website, add it as the featured video on your YouTube channel and to your Facebook Business Page.

Testimonials

When you first start working with new clients, let them know you hope to earn a testimonial at the end of the process. Preparing them ahead of time will make the next step very easy . . . After your closings, ask your clients if they will record a quick video testimonial for you. Offer to leave the room so they feel more comfortable. I would ask them to use your phone so you don’t have to worry about getting the video from them later. Ask their permission to post the testimonial on your website.

Highlight Local Businesses

In my last video blog, I talked about doing videos highlighting local businesses. Watch that video here (https://www.youtube.com/watch?v=mf98FHvDCFI) . Teaching people about the community in which you sell is SO IMPORTANT and hardly any agents are doing it. This means you have a very unique opportunity to STAND OUT NOW before everyone starts listening to me.  Shoot a video in front of a new restaurant and tell your audience where it is and what kind of food they serve, a little about the ambiance and price range. Are there new construction homes being built near you? Shoot a video in front of the homes being built or in front of the sales office and tell your audience where you are, what is being built and what the homes will be in close proximity to in terms of amenities and shopping. Take a trip to the movie theatre on a Friday morning and tell your audience what movies are opening that day. The possibilities are endless. And remember to ALWAYS mention your name, company name and tagline.

Open Houses

Shoot a video in front of the house the day before inviting people to attend. Describe the property in detail along with community info (close to Great Falls Park or Town of Clifton, four dog parks within 5 miles, a new Wegman’s is being built less than one mile away, etc.). Post the video on your Facebook Business Page the day before and run a boosted/targeted ad for everyone within 20 miles of the home. If you do this consistently, people will start to feel like they know you which will lead to trust which leads to them reaching out. Be strategic with where you do open houses. Try to do them in the same county or city as much as possible.

Vendor Highlights

Schedule a time to sit down with your go to lender and title company to “interview” them. Be sure you choose someone who is as engaging as you are. Prepare five or six questions ahead of time for he/she to answer. If you are really bold, you could plan a Facebook Live event a few days ahead of time and then take questions from your audience after you are done with your questions. Your future clients will remember you as the go to person for all of their needs if you do this consistently.

EMAIL

We have all heard of BombBomb. I’ll admit, I do not know a ton about BombBomb but I do know that when someone sends me a video message via any method, I am impressed. And it takes a lot to impress me. According to BombBomb’s homepage, 81% of BombBomb users get more replies, 68& convert more leads and 56% get more referrals. It is definitely worth checking into. Their site offers a 14 day free trial (no credit card required).

Consistency and patience goes a long way! If you need any help “doing” any of the tips I have suggested here, I am just a text away. Thanks for reading this!

About the author:

Kara Macdonald is the Vice President of Pruitt Title, LLC, an independent, woman owned title insurance company licensed in Maryland, Virginia and the District of Columbia with offices in Tyson’s Corner and Rockville. She can be reached at 571-432-9382 or via email at kmacdonald@pruitt-title.com.

 

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